How to cash in during Q4

How to cash in during Q4

Posted on Posted in Build your online business

If you are new to Q4, you may be wondering why some sellers have huge success during the Q4 period, while your sales haven’t yet started to soar. How do you find the sparkling success that others have found in Q4?

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Everything comes down to preparation and planning.

All successful Amazon sellers have carved this key concept into their minds. If you prepare the right way at the right time, you can earn half (if not more) of your yearly income in a month or two!

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So when do you start preparing for Q4? I recommend starting way ahead of time, preferably in late summer or early spring, BUT don’t worry if you haven’t started yet. It is never too late! Use this blog post as a starting point, and after following my advice you will sell enough inventory to cash in during this years Q4.

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The next question you might be asking: How much inventory is enough? The answer is simple: everything depends on your set budget and goals. To figure out your budget, you need to sit down and do some math:.

  • Estimate your sourcing capital per month. Figure out how much you can afford to spend each month of Q4, taking into account your monthly expenses.
  • Choose the average ROI you will be aiming for. Look at what your items are selling for right now and the profit you already have to eyeball the most realistic ROI goal.
  • Set monthly gross sales targets.
  • Estimate how much profit you want to (and can) earn monthly during Q4.

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To calculate these numbers, follow this general formula:

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Gross sales – Inventory cost – Amazon fees and other expenses = Profit

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Play around with numbers, use different apps and tools (like the FBA Revenue calculator),  and try different variants to understand what your gross sales have to be and how much you have to spend to at least meet the break-even point. Then calculate estimated monthly cost and amount of inventory you need to source to reach your goal.

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Knowing your goals and targeted ROI will make your sourcing process less speculative, so you will be able to make more thoughtful and reasonable decisions. You will then recognize when the item fits your rules/targets: if it sells high enough to reach your targeted ROI. Keep in mind that all these calculations are rough estimates, so don’t limit yourself with inventory of only 50%, 30%, or whatever percentage ROI you’re aiming for. You need to consider many more factors while sourcing, so always ALWAYS do your research. Check CamelCamelCamel and Keepa historical data from the same period last year to get an idea of how much you will be able to sell this year. Check the ranking, and determine how often Amazon runs out of stock.

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Once you set your goal and know your numbers, you should start sourcing and stocking up for the high sales season. A few months before Q4, focus on sourcing and be constantly on the lookout.

1) Keep up with the trends and watch new items that are coming out (innovative products that you haven’t seen before will be very good sellers during Q4).

2) Pay attention to the commercials (people want what they see on TV, meaning they’re going to be very fast sellers). Also keep an eye on exclusives in the same line of highly-promoted items, which provides a real opportunity to make good money during Q4.

3) Visit your local clearance/sales stores and scan as much stuff as you can to discover what sells on Amazon.

4) Don’t neglect online arbitrage. Most certainly you will be able to find some great sellers, with less competition online as well.

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When sourcing and planning, make sure that you won’t sell out of your best-selling products at the beginning of the hottest period and miss out on the holiday hustle. And don’t forget the post-holiday period, because holiday sales don’t end right after New Year’s. Amazon customers tend to shop using Amazon gift cards and certificates in January as well, so be sure to have enough stock available to benefit from the last selling period of Q4.

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To make the best of Q4, you can also turn to proven experts. So many groups, boot camps, and programs exist out there for this particular period that choosing one can be quite overwhelming and confusing. I recommend a few proven and trusted options that will give you the best selling ideas, product and sourcing info, and support to take full advantage of this year’s Q4.

  1. Jim Cockrum’s Proven Q4 Plan is one of the hottest Q4 sourcing groups that provides fast-moving, profitable deals every day during Q4; a full “What was hot last year” list; live webinars with lots of tips, tricks, and encouragement; expert advice and assistance from proven Amazon gurus; and the Mobile Mastermind Group–a helpful tool right in your pocket.
  2. Q4 Boot Camp by Robyn Johnson gives you weekly Q4 Videos, providing recommendations for what you need to work on right now to scale your business (check out their free webinar replay here to see how useful and valuable this video course really is).  This program also includes three live Q&A calls to ask your burning questions, and you get private access to their closed Facebook group for three months.
  3. Jessica Larrew’s 4th Quarter Success Group includes a value-packed training guide and video series to help you tackle the biggest season of the year on Amazon. An exclusive coaching & training group is also available if you’re eager to go really big this 4th Quarter on Amazon.

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I seriously hope that I have eliminated a few of your worries and concerns about the big holiday season with this post. Of course, there are many more topics and questions to discuss regarding Q4, but if you’re just getting started, this blog will give you some valuable information on how to plan and prepare to make good progress during Q4. I will put together a few more Q4 posts soon to cover as many issues as I can regarding the holiday sales season.

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Make sure you’re subscribed to my mailing list below if you want more tips, tricks, and helpful info on starting and growing a successful Amazon business with minimal mistakes along the way.

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Good luck & keep growing,
Frank A. Florence

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